Lutebox: a social entertainment hub for premium content

At The Inspire Conference in London this week, The Next Web met quite a few cool new startups. And one of them was Lutebox, a social entertainment hub.

So ? what exactly is a social entertainment hub? In the case of Lutebox, it?s an online hangout where users can instantly stream, play and discover premium entertainment content. Friends can link-up to enjoy movies, music, games etc in real-time, anywhere in the world.

I spoke with S. Ali Ahmed, Founder and Managing Director of Lutebox, to explain a little more about Lutebox and how it differs from existing platforms:

The problem, according to Lutebox, is that people don?t have a central, single point online where they can consume instant on-demand premium entertainment whilst interacting in real-time with their friends. And that?s where Lutebox comes into play.

Social Slider

Users purchase Lutes (virtual credits/currency) which can be allocated towards premium content. And the beauty of this is that users can club together to pay for a movie ? just as though they are hiring a DVD and watching together in the same room. Lutebox takes a fixed commission fee off every transaction, while returning the remainder to the original content owner/facilitator

Of course, Facebook already offers movie streaming, you can share songs and playlists, and Facebook already has almost 700m users. How can Lutebox compete with this? Ahmed says:

?The way Facebook has built entertainment around itself, it?s a very cluttered experience. You have to dig through various apps, approve the apps, you then have to click through to the Warner Brothers website, and then purchase a movie to stream it. And you don?t really have a social experience with your friends. With Lutebox, the social interaction is all in real-time ? as you?re watching a movie or playing a game.?

And Ahmed also noted that for Facebook to compete with what Lutebox has ? a dedicated social entertainment hub ? it would have to completely destroy its user interface and start again from the bottom up. So how far along is Lutebox and who?s interested so far?

?We?ve finalized a deal with one of the major record labels, we?re speaking to a few film studios, and we?ve spoken to a few independents who?ve agreed to come on board. It?s a long process though.?

The interface also has localized features built-in too, such as the ability to order food and drink from local delivery outlets. And even tickets for new movies in local cinemas can be purchased directly through the interface:

Play Screen

Lutebox is still in alpha mode, but Ahmed hopes to go public with it within a few months once it has developed enough content no the platform. You could be seeing a lot more of Lutebox in the future, so keep an eye on this one.

Meanwhile, take a look at Lutebox?s official promo video:

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Source: http://thenextweb.com/video/2011/06/10/lutebox-a-social-entertainment-hub-for-premium-content/

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