Honest Tea tests America?s honesty in its latest brand campaign

Ad Agency SS+K?s latest marketing campaign for Honest Tea is pretty brilliant. Raising awareness in the form of a social experiment to find the most honest city in America, Honest Tea set up popup stores in 6 U.S. cities, asking people to pay for tea bottles based on the honor system. The campaign proved that our country?s tea drinkers are 87% honest. Yay, humanity. And yay, hidden cameras.

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Source: http://thenextweb.com/socialmedia/2011/03/10/honest-tea-tests-americas-honesty-in-its-latest-brand-campaign/

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