Choice Kills
Our natural instinct for accelerating sales growth is to give customers more of everything. But it starts with choice.
Stop there! Have you forgotten how powerless and indecisive we are in the face of variety?
Any more than one and we fear making the wrong decision. It?s hereditary. We?ve been doing it since our days in the caves. The artist and the hunter. Survival or statement.
How amazing the switch in mindset between consumer and business owner. Remember the last time you stumbled down supermarket aisles looking for assorted condiments?
Humour me domestic types, who either shop online or make your own. I?m down with that, but I just can?t seem to find the time to fabricate bouquet garni and I like to see what?s actually in stock before laying down a wad (ask me about the time I ordered lemons from an online retailer only to receive lemon-scented dishwashing liquid as an alternative).
I loathe choice so much when I?m in Las Vegas and in close proximity to the roulette tables, I always bet on red.
Better I give you a celebrity-fuelled example of the negativity of choice-abundance, because we all respond better to something with a bit of glitz and glamour. Sorry, Tesco.
Choice hurts
On the news this morning: Top of the Pops, era-ridden visual bastion of musical exhibition and a victim of the e-sound culture here in the UK, is making an unashamed comeback on digital terrestrial channel BBC Four.
BBC What?
BBC Four. It airs documentaries, arts programmes, esoteric musical moments and stuff you wouldn?t see on other channels. This is an oxymoron in televisual stakes. It?s niche-generic: A bucket, if you will. A white elephant, if you?re sceptical.
Let?s hope things have changed significantly from 2003 when, a year after the station was launched with a murmur from Auntie Beeb and a simulcast with BBC Two, it didn?t seem like BBC 4 had garnered many fans.
On the ever-popular AVForums here in the UK, someone protested after it was suggested BBC 4 was garnering audience figures bouncing around the zero mark:
I watch it. Not all the time, but more than ITV or CH4.
To which one smart, funny arse replied:
Can you switch off the transmitter when you?ve finished watching please.
There are two life lessons from BBC Four. If you don?t specialise, how can you ever hope to find a loyal customer base? We don?t all have a fairy godmother in the form of the British Broadcasting Corporation willing to find a drain to annually leak nearly £54 million into.

Source: http://thenextweb.com/entrepreneur/2011/04/02/choice-kills/
the chipmunks seattle public schools worldstarhiphop the game season 4 episode 1 freddie mitchell simon chipmunk lebron james twitter jimmer fredette thomas tew rum issaquah school district