Blippar: an augmented reality app that brings brands to life
There?s a pretty cool app being demoed at The Inspire Conference today ? and it goes by the name of Blippar.
Blippar sells itself as ?the first universal augmented reality platform aimed at advertisers.? And I must say, irrespective of what function it actually serves, it is a very cool app.
Not only does Blippar unlock augmented reality adverts, but it?s also a customer interface that catalogues and promotes brands that are signed up for inclusion.
How does it work? Well, you wave your smartphone?s or tablet?s camera over a branded image, and it magically comes to life on the screen in front of you. It?s like a 3D website that jumps out at your from a static label or poster. Its cool factor may be enough to attract advertisers in their droves and this could be the next big app in advertising. Or it could be a novelty that wears off after a few months. But I suspect somewhere closer to the former.
The app has been researched and planned for a year and a half, but actual development has been a few months. Both Android and iOS apps will be available to download for free at the end of June.
Jess Butcher, Marketing Director at Blippar, gave me a demo of the app in action:
Source: http://thenextweb.com/video/2011/06/07/blippar-an-augmented-reality-app-that-brings-brands-to-life/
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