Every parent should be doing this

There?s an endless list of cases where a toddler can find himself in a potentially life threatening situation, none perhaps more so than in water. In fact, child drowning is the second leading cause of accidental injury and death to children under the age 14.

Aware of the hazards, an organisation called Child Drowning Prevention has launched ChildDrowningPrevention.com aiming to teach ways to, you guessed it, prevent child drownings. What?s remarkable about this organisation is that the training involves teaching techniques for the toddler to be able to save himself, rather than instructions for the parent.

Despite its ?retro? appearance shall we say, the site contains videos, guides, instructions and software to teach the basic techniques but also details of how you can become a Child Drowning Prevention instructor yourself. If you?re not all too confident in the water however, there?s a complete directory of instructors to search through, wherever you may be based.

Interested in a taster of the techniques involved? Watch this video, it blew my mind but more importantly it may just save someones life one day .

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Source: http://thenextweb.com/shareables/2011/05/07/ever-parent-should-be-doing-this/

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How Three-Dimensional Transistors Went from Lab to Fab

Weekend Open Forum: Will Windows 8 be worth buying?

Calling Microsoft's latest operating system a success would be an understatement. In roughly a year and a half, Windows 7 surpassed XP as the most used operating system in the US and it's hailed as Microsoft's all-time fastest-selling OS, moving 300 million licenses as of January 2011. With Redmond recommitted to a three-year release cycle, Windows 8 is poised to arrive sometime next year -- but is anyone ready to pony up for another upgrade?

Most users seem thoroughly satisfied with Windows 7 as it represents a much-needed overhaul for XP and it addresses many of Vista's issues. Logic stands to reason that if Microsoft wants to lure customers away from Windows 7, its next operating system will have to take some risks -- and we all remember how that worked out for Vista. Based on Redmond's announcements and leaked pre-release builds, Windows 8 will bring the following changes:

It doesn't take an expert to see that many of the updates are intended to make Windows more relevant in the mobile market. Considering full-fledged desktops and laptops are the meat and potatoes of Microsoft's Windows revenue, we assume some features are also instore for the standard user. Our question to you is: what will it take for you to purchase Windows 8? Will you buy it no matter what? Are there any changes you'd like to see?

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Source: http://www.techspot.com/news/43685-weekend-open-forum-will-windows-8-be-worth-buying.html

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Khosla Biofuel IPO Draws Doubters

In 2004, a startup called Nanosys tried to go public. It had recruited some of the world's top nanoscientists for its board and had bought up hundreds of nanotech patents. The idea was that it could revolutionize TV displays, batteries, and maybe even golf balls. It had no product, but so what? Nanotech seemed like it could change everything.

That is when a venture capitalist named Vinod Khosla, then with Kleiner, Perkins, Caufield & Byers, cried fraud. A speech of Khosla's at Stanford University helped to not only torpedo the Nanosys IPO but also burst a short-lived nanotech bubble.

Here's what Khosla said, according to a Thomson Reuters publication, at the time: "Personally, I think it is the wrong model for a company, and I think it is a shame that they are going public, because I do not think they are in a position to be predictable enough. And whether they are doing it knowingly or unknowingly, there is a reasonable likelihood that they will defraud the public market."

Now Khosla's the one being questioned. "I am looking at Vinod Khosla's S-1 filing of KiOR, which has a grand total of zero ($0) revenue," wrote venture capitalist Larry Bock in an e-mail. Bock cofounded Nanosys and was behind the aborted IPO. "Should Vinod be kept accountable?"

For several years, Khosla Ventures has been plowing money into green-energy startups. Now Khosla has begun cashing out by pushing some of his next-generation biofuels companies public. Recent Khosla-backed biofuels IPOs include Amyris and Gevo, and now comes KiOR?a Pasadena, Texas, company that says it will turn wood chips into gasoline and diesel. It expects to raise $100 million in its IPO.

All three companies are early-stage. They're still building plants and proving their ideas. None have turned a profit. KiOR may be the earliest-stage yet. Its SEC filing is long on PowerPoint slogans ("We Drilled Deep Into the Problem ... Not Into Our Planet") but so far KiOR hasn't sold a drop of fuel and cautions investors that "we have no experience producing renewable transportation fuels at the scale needed for the development of our business." The company says it is counting on a $1 billion loan guarantee from the U.S. Department of Energy to build its plants.

Bock now says he wants some "intellectual honesty" from his rival.

So Technology Review asked Khosla whether pre-revenue biofuels companies should be going public. Khosla sent back a detailed memo explaining why biofuels is not like nanotech. Here's a summary:

Existing markets: Biofuels are end applications with large markets, not just technologies.

Proven technology: In many cases the manufacturing or yield of technology has been proven.

Big payoffs: The payback from success is huge. That was not always true in biotech and nanotech, where there is more risk from competitors. In biofuels, the markets are so huge that if 10 companies produced the same product, each could be a billion-dollar business without interfering with the others.

Predictability: If a company can give investors accurate expectations for the next two to three years, then they can consider an IPO. This is true of biofuels now but not of nanotech in 2004.

Khosla's main point is that the fuels market is gigantic, whereas Nanosys was all about technologies looking for problems to solve. He argues that having interesting technology without a compelling market is not a good place to be as a business. Even Nanosys's current chief financial officer, John Page, agrees with that. "That is a fairly accurate assessment of where Nanosys was in 2004." Nanosys recently reorganized in an effort to generate more revenue from LEDs and batteries.

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Source: http://feeds.technologyreview.com/click.phdo?i=c4079716dc49f2d29b70908e977319d3

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Khosla Biofuel IPO Draws Doubters

In 2004, a startup called Nanosys tried to go public. It had recruited some of the world's top nanoscientists for its board and had bought up hundreds of nanotech patents. The idea was that it could revolutionize TV displays, batteries, and maybe even golf balls. It had no product, but so what? Nanotech seemed like it could change everything.

That is when a venture capitalist named Vinod Khosla, then with Kleiner, Perkins, Caufield & Byers, cried fraud. A speech of Khosla's at Stanford University helped to not only torpedo the Nanosys IPO but also burst a short-lived nanotech bubble.

Here's what Khosla said, according to a Thomson Reuters publication, at the time: "Personally, I think it is the wrong model for a company, and I think it is a shame that they are going public, because I do not think they are in a position to be predictable enough. And whether they are doing it knowingly or unknowingly, there is a reasonable likelihood that they will defraud the public market."

Now Khosla's the one being questioned. "I am looking at Vinod Khosla's S-1 filing of KiOR, which has a grand total of zero ($0) revenue," wrote venture capitalist Larry Bock in an e-mail. Bock cofounded Nanosys and was behind the aborted IPO. "Should Vinod be kept accountable?"

For several years, Khosla Ventures has been plowing money into green-energy startups. Now Khosla has begun cashing out by pushing some of his next-generation biofuels companies public. Recent Khosla-backed biofuels IPOs include Amyris and Gevo, and now comes KiOR?a Pasadena, Texas, company that says it will turn wood chips into gasoline and diesel. It expects to raise $100 million in its IPO.

All three companies are early-stage. They're still building plants and proving their ideas. None have turned a profit. KiOR may be the earliest-stage yet. Its SEC filing is long on PowerPoint slogans ("We Drilled Deep Into the Problem ... Not Into Our Planet") but so far KiOR hasn't sold a drop of fuel and cautions investors that "we have no experience producing renewable transportation fuels at the scale needed for the development of our business." The company says it is counting on a $1 billion loan guarantee from the U.S. Department of Energy to build its plants.

Bock now says he wants some "intellectual honesty" from his rival.

So Technology Review asked Khosla whether pre-revenue biofuels companies should be going public. Khosla sent back a detailed memo explaining why biofuels is not like nanotech. Here's a summary:

Existing markets: Biofuels are end applications with large markets, not just technologies.

Proven technology: In many cases the manufacturing or yield of technology has been proven.

Big payoffs: The payback from success is huge. That was not always true in biotech and nanotech, where there is more risk from competitors. In biofuels, the markets are so huge that if 10 companies produced the same product, each could be a billion-dollar business without interfering with the others.

Predictability: If a company can give investors accurate expectations for the next two to three years, then they can consider an IPO. This is true of biofuels now but not of nanotech in 2004.

Khosla's main point is that the fuels market is gigantic, whereas Nanosys was all about technologies looking for problems to solve. He argues that having interesting technology without a compelling market is not a good place to be as a business. Even Nanosys's current chief financial officer, John Page, agrees with that. "That is a fairly accurate assessment of where Nanosys was in 2004." Nanosys recently reorganized in an effort to generate more revenue from LEDs and batteries.

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Source: http://feeds.technologyreview.com/click.phdo?i=c4079716dc49f2d29b70908e977319d3

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How Three-Dimensional Transistors Went from Lab to Fab

Intel's new three-dimensional transistor design, announced early this week, is the culmination of more than a decade of research and development work that began in a lab at the University of California, Berkeley in 1999.

The 22-nanometer transistors, which Intel says will make chips 37 percent faster and half as power hungry, will be used for every element on the company's 22-nanometer scale chips, including both the logic and memory circuits. Processors that use the "tri-gate" transistors have been demonstrated in working systems, and the company will begin volume production in the second half of this year. It's unclear just how device-makers will take advantage of the chips, but they're likely to enable improved battery life and greater sophistication for portable devices, as well as faster processing for desktops and servers.

Intel turned to the new design because existing designs have begun running up against a performance roadblock. Conventional transistors are made up of a metal structure called a gate that's mounted on top of a flat channel of silicon. The gate controls the flow of current through the channel from a source electrode to a drain electrode. With every generation of chips, the channel has gotten smaller and smaller, enabling companies like Intel to make faster chips by packing in more transistors. But it has become more difficult for the gate to fully cut off the flow of current. Leaky transistors that don't turn off completely waste power.

The tri-gate transistors use rectangular silicon channels that stick up from the surface of the chip, allowing the gate to contact the channel on three sides, instead of just one. This more intimate contact means the gate can turn the transistor off nearly completely even at the 22-nanometer scale, which is responsible for the energy-efficiency gains in Intel's new chips. It's also possible to make tri-gate transistors with more than one silicon channel connected to each gate in order to increase the amount of current that can flow through each transistor, enabling higher performance.

Intel didn't invent this transistor design, but the company is the first to get it into production. If the company had stuck with planar transistors in the move from 32- to 22-nanometer transistors, the chips would have demonstrated 20 to 30 percent gains in efficiency and performance, says industry analyst Linley Gwennap. There had been speculation that the company would use the new transistor design for memory elements and not logic, and so not completely eliminate the planar transistors. By using the tri-gate technology for both memory and logic, says Gwennap, "Intel is really surging for the fences and seeing a large improvement in performance, which could be a huge advantage" over its competitors.

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10 fantastic social media campaign videos you shouldn?t miss

We watch thousands of videos every month to try and get the amazing content that we share with you and I wanted to share 10 of the best social media campaign videos that we?ve spotted so far this year. You can use these for inspiration for your own campaigns or just to see what is happening in the industry.

There really has been a huge rise in social media videos and it seems that every agency and brand makes a video to highlight the great work they have been doing. Not only are social media videos great to show off the work you are doing internally within the company but they also are starting to take on their own life with coverage for the best ones on blogs and websites like this. Some of these are big budget campaigns but there are also smaller simple campaigns where the idea is the star and hopefully you?ll be able to take some inspiration for your own social media campaigns from these videos?

Ben & Jerry?s ? Fair Tweets

Ben & Jerry?s have been quick to embrace social media since the start and their latest campaign allows you to use up the spare letters in your tweets to send fair trade messages via a handy little browser plugin.

Fiat Street Evo » The app that evolved streets forever

With QR codes and location based services all the rage at the moment Fiat decided to tap in to both those trends and create a little bit of marketing genius of their own by turning the world?s road signs in to an interactive game.

Your Delft blue portrait on a real KLM plane!

KLM have been in to social in a big way for the last couple of years with lots of innovative campaigns and this latest one tapped in to Dutch culture by allowing you to customize your own photos on Facebook and then have them added to a giant plane.

Lynx Excite Angel Ambush London Victoria

Augmented reality has been on the rise and this campaign from Lynx spiced up the commute in one of London?s busiest train stations by allowing passers by to interact with their angels on a giant screen.

Renault connects Facebook to the AutoRAI with RFID

Facebook is great for interacting and sharing in the online world but Renault decided to bring that in to the real world using RFID tags to let uses at a motor show tag the cars they liked most and push that info back on to Facebook in real time.

PepsiCo Social Vending

Soft drink vending machines have not changed in nature for some time now but Pepsi decided to release a new social vending machine recently which allowed users to interact and gift drinks to their friends.

Volkswagen ? Fox no Planeta Terra ? Twitter Zoom ? English

This is one of the most innovative Twitter campaigns that we have seen as it tapped in to a youth market via a music festival and the race around a Brazilian city to find the hidden tickets via an interactive treasure hunt.

Heineken Star Player

Fantasy football games are nothing out of the ordinary but Heineken have taken things to a new level with an interactive app that turns every single action within a Champions league game in to an experience. Unlocking treats and competing against others makes this a great interactive experience.

Mercurial Superfly: The Machine

When one of the world?s top footballers adds a camera to his back and allows you to play a game where you can control his actions via Facebook you know it?s not just any small local campaign. This is genius marketing from Nike and submerged the user in a whole new way.

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Source: http://thenextweb.com/socialmedia/2011/05/07/10-fantastic-social-media-campaign-videos-you-shouldnt-miss/

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Blog - Pens 'n' Papers

Why you should be paying attention to Brazilian Daily Deals site Peixe Urbano

Brazilian group buying site Peixe Urbano (?Urban Fish?) yesterday announced a new investment round, in partnership with global equity firm General Atlantic and Tiger Global Management. So what is Peixe Urbano and why is it attracting so much attention?

A key element in Peixe Urbano?s success is that it was a pioneer in its market: when launched in March 2010, it was the first local services group buying website in Brazil. That said, the idea was far from untested: by their own admission, the 3 founders? inspiration came from Groupon and its counterparts in the US ? they had witnessed this boom firsthand while they were studying in California at Stanford University.

Logo Peixe UrbanoLike in the US, coupon fever took over Brazil and Peixe Urbano?s service kept growing, both in terms of capital and image: in December 2010, the site, which then had 5 million registered users and now has 9 million, received investment from Silicon Valley venture capital fund Benchmark Capital and local TV anchorman Luciano Huck joined the company as a partner. It is worth mentioning that it was Benchmark?s first investment in Latin America; earlier in 2010, the company had also received funding from Brazilian VC firm Monashees Capital.

The fact that the 3 founders have lived and studied in the States and are fluent in English certainly isn?t foreign to the company?s international appeal, as is the fact that one of them, Julio Vasconcellos, who is now the company?s CEO, was Facebook?s Growth Manager for Brazil when Peixe Urbano?s launched. At the same time, being a Brazilian company with Brazilian founders meant that they had a good knowledge of the local market and its expectations, which certainly helped it grow.

Concurrently, the number of players in the daily deals market grew exponentially: according to specialized website Bolsa de Ofertas, there are now more than a thousand group buying websites in Brazil! Many of them will obviously fail and concentration has already started: 3 clear leaders have already emerged and share most of the market. These are Peixe Urbano, Groupon, which has now entered the market and quickly became a key player, and  ClickOn, which also raised additional funding this week (see press release). See how they currently rank according to Alexa?s data compiled by Bolsa de Ofertas:

So what will Peixe Urbano do with the additional capital it raised this week? According to the CEO Julio Vasconcellos who talked to us on the phone, this investment will give Peixe Urbano?s development plans, which revolve around two main axes, some viability. The first of the axes is growth; the company counts nearly 600 employees and is currently hiring intensively (for instance, it aims to double its tech team). It also has international expansion plans ? it entered the Argentinian market in March this year and is interested in other Latin American countries as well. The other development axe is marketing, to solidify the company?s presence. This includes raising awareness of the company via an advertising campaign that will go on TV very soon. In February, Peixe Urbano had been the first Brazilian company to advertise via Twitter?s Promoted Trends.

Peixe Urbano is clearly doing very well and we are convinced that group buying is more than a fad ? however, a lot remains to be seen with Facebook and Google entering the space, respectively with Facebook Deals and Google Offers. So what do you think? Will first entrants as Peixe Urbano keep their advantage and how long?

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Source: http://thenextweb.com/la/2011/05/07/why-you-should-be-paying-attention-to-brazilian-daily-deals-site-peixe-urbano/

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Gaming 25 - Hegway Seaven

Gaming 25 - Hegway Seaven

Posted on 1st May 2011 at 10:28 by Podcast with 13 comments

It's only a short week this week what with all the bank holidays and such like but Paul, Joe and Clive still managed to find time to sit down and mull over some of the goings on in the gaming world.

First up, predictably, is the current situation with Sony's PlayStation Network. The service is currently down due to a hacking attack and Sony are currently rushing to rebuild the network from the ground up. This is little comfort to the 75 million PSN users though who have been told that the hackers made off with their personal details and possibly their credit card details too.

We then move on to discuss Portal 2 and what we thought of one of the most eagerly anticipated games of the last 12 months. There is no doubt that the game is great fun, but there are a few niggles in there too.

Finally up for debate is Nintendo's announcement that it's working on the successor to it's immensely popular Wii console. The console is currently titled Project Cafe and there are only a few shaky details about the specifications of it but it's interesting to see Nintendo setting out its stall relatively early on in the next-gen console wars.


As always, we've also set up our weekly competition too, the lucky winner of which will walk away with a Speedlink Strike FX wireless gamepad. This game pad is compatible with both the PC and PlayStation 3, and functions at distances of up to 10m.

As ever, the bit-tech hardware podcast features music by Brad Sucks, and was recorded on Shure microphones. You can download the podcast direct, listen in-browser or subscribe through iTunes using the links below. Also, be sure to let us know your thoughts about the discussion in the forums.

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